Transformation of the consumption paradigm in modern Russian society

The purpose of this study was to identify the main trends in transformation consumer preferences Russians, which have recently been largely associated with pandemic situation inside country, unprecedented influence exogenous and endogenous factors, sanctions pressure, departure more "brands" from Russian market. All together has radically affected preferences. object is dominants Russians' choice. subject current changing due external internal as well attitude towards them on part consumers goods services. made significant changes not only socio-economic but also significantly Not themselves changed, method /structure purchasing goods. To a large extent, "purchases" moved Internet. Having failed adapt "tough" conditions "purchasing remotely", faced domestic market services caused by foreign manufacturers, partial or complete withdrawal "familiar" brands. Changes situation, level income citizens, confidence, credit confidence determine behavior today. In article, authors use analytical approaches statistical methods comparison based analysis secondary obtaining primary data studied problem. uniqueness lies fact that "non-standard" for market, when economic social problems are crisis phenomena, negative traditionally represented author's studies conducted before during Pandemic were used information. They characteristics results can be practically scientists, specialists, researchers who Russians.